CLIA’s CRUISE3SIXTY HAILED A SUCCESS WITH STRONG FOCUS ON AGENTS, GLOBALIZATION AND INDUSTRY RESILIENCY

FORT LAUDERDALE, July 10, 2013 – Cruise Lines International Association’s (CLIA) 9th annual cruise3sixty conference solidified its reputation as the world’s most successful cruise-focused travel agent conference.

Held for the second time at the Vancouver Convention Centre, cruise3sixty drew more than 1,950 total delegates including 1,250 registered agents from North America plus international representation, including a contingent of 40 from Australia.

The conference theme, “Taking Your Business to the Next Level,” was reinforced by a comprehensive series of educational seminars, three days of general sessions featuring industry leaders and special speakers, a two-day trade show with more than 250 exhibitors, 10 ships available for inspection and the CLIA Specialty Cruise Collection Showcase. Participants could choose from 20 CLIA professional development seminars, each of which earned them credits toward CLIA certification.

Christine Duffy, CLIA’s President and CEO, underscored the resiliency of the global cruise industry in her opening remarks, citing a 125% increase from 7.2 million passengers carried in 2000 to a projected 21 million passengers for 2013. Trends driving that growth, according to Duffy, include global itineraries, exotic ports of call, big brand entertainment, and innovation in product and onboard technology. “No other segment of the travel industry demonstrates year in and year out that it understands and anticipates the consumer as well as the cruise industry,” said Duffy.

The globalization of cruising and the CLIA brand, with 12 associations operating under a unified structure around the world, also was highlighted by Duffy. “Consumers are becoming increasingly global – both in where they are from and in the breadth of what they want to experience. Because we are now global, CLIA member agents can look forward to sharing and learning best practices from fellow members around the world.”

Stressing CLIA’s unwavering commitment to its travel agent members, Duffy announced seven new seminars debuting at cruise3sixty as well as the redesign of all 38 CLIA training courses to better reflect the type of training agents require and are looking for today.

Following Duffy’s address, American Express Travel released the details of a survey which found 85% of American Express’ polled travel representatives are experiencing strong cruise sales in 2013.

“The great news about this industry is there is a cruise experience for everyone — from the launch of new ‘mega-ships’ to the increased popularity of river cruising,” said Tony Gonchar, vice president of American Express Travel’s Representative Network.

Also during the opening day general session, “Taking Your Business to the Next Level,” a panel of cruise line executives discussed the importance of travel agents to the global growth of cruising, citing this along with the wide range of cruise experiences available at any price point as being key to allowing the industry to thrive.

The cruise3sixty conference celebrates its 10th anniversary in Fort Lauderdale, Florida, April 2-6, 2014, at the Broward County Convention Center. Travel agents can register now at http://www.cruise3sixty.com/default.asp.

American Express was cruise3sixty’s presenting sponsor at the conference, as it has been since 2005. Other gold level sponsors included Amadeus, Sabre, Tourism Vancouver, Port Metro Vancouver, Vancouver International Airport and Super Natural British Columbia.

About CLIA
Cruise Lines International Association (CLIA) is the world’s largest cruise industry trade association with representation in North and South America, Europe, Asia and Australasia. CLIA represents the interests of cruise lines, travel agents, port authorities and destinations, and various industry business partners before regulatory and legislative policy makers. CLIA is also engaged in travel agent training, research and marketing communications to promote the value and desirability of cruise holiday vacations with thousands of travel agency and travel agent members. CLIA’s Associate Member and Executive Partner program includes the industry’s leading providers of supplies and services that help cruise lines provide a safe, environmentally-friendly and enjoyable holiday vacation experience for millions of passengers every year. For more information on CLIA, the cruise industry, and CLIA-member cruise lines and travel agencies, visit http://www.cruising.org. CLIA can also be followed on the Cruise Lines International Association’s Facebook and Twitter fan pages, and CEO Christine Duffy can be followed @CLIACEO and cruising.org/ceoblog.